Baden Bower, a PR agency that began with just nine employees, is now adding new roles across several global regions. While many firms have downsized due to economic pressure and changes in client demand, Baden Bower has chosen to expand. The focus remains on results and staying flexible.
Most public relations companies rely on traditional methods that leave outcomes uncertain. Baden Bower takes a different route. It guarantees media coverage, giving clients more clarity about what they are paying for. Businesses value this kind of certainty, especially when budgets are tight.
“We’ve rebuilt how PR works by offering guaranteed results. This gives clients peace of mind and keeps our team focused on real outcomes,” says AJ Ignacio, CEO of Baden Bower.
Baden Bower is hiring across roles that go beyond traditional communications backgrounds. The company seeks people with experience in design, analytics, and digital media. These different skill sets help the team build campaigns that mix strategy and storytelling.
“Our team blends earned, owned, and paid media into one plan. This allows us to look at campaigns from every angle,” Ignacio adds. Pulling in talent from various fields has helped the company move quickly and respond to client needs with more agility.
Client relationships also get a lot of attention. The team checks in often, asks for feedback, and adjusts work based on what clients share. This process strengthens long-term partnerships and keeps both sides aligned.
“Trust matters when things are changing around us. And the stories we share matter just as much,” Ignacio says. This idea guides how the company works both publicly and internally.
It also works closely with well-known media outlets. Publishing stories in places like Forbes and Yahoo Finance gives clients real visibility. These placements help build credibility fast.
“We get our clients into trusted publications because we know how newsrooms work. We focus on sharing stories that make sense for each outlet,” Ignacio says. The team takes time to learn what editors look for and delivers content that fits those needs.
Baden Bower also uses digital tools to track how campaigns perform. Numbers help guide the work, but storytelling remains central. The company combines data with creative thinking to support business growth.
“Good PR uses both clear insights and strong storytelling. Firms that can do both will continue to stay relevant,” Ignacio concludes.
